Mission & Objectives

Our Mission — our aspiration for 100+ years

We seek to inspire.

Core Objective — how we pursue our aspiration

By being the place to experience science.

Strategic Objectives — how we pursue our aspiration in the next 3-5 years

• Make every person feel valued
• Enhance visitor perspectives through STEAM experiences
• Create financial strength
• Reach more people, more often, in more ways

Core Values — our essential tenets and their signal behaviors